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What is the Kick & Roll Classic

George Kiel’s Kick & Roll Classic 3-On-3 Basketball Event is a sneaker-themed basketball event – a staple of the BlueLite Festival – that creatively and uniquely brings the world of footwear, hoops and charity together to life. This is our generation’s Hoop It Up 3 X 3 but with a sneaker twist and for an amazing, noteworthy Kiel Colon Cancer cause. Imagine a state-of-the-art, multi-court facility filled with friendly competition, the widest and craziest array of footwear, tons of vendors, some of the most delicious food trucks, the latest tunes from our in-house DJ, celebrities on hand serving as sneaker judges (and selecting participants for our sneaker-themed awards) and YOU converging for an amazing cause.

Lace up, participate and experience the biggest sneaker-themed basketball event in the USA.

What is your refund policy?

All entry fees are non-refundable. Therefore, please triple-check your calendar prior to signing up!

If you absolutely cannot attend anymore, you can transfer your entry to a friend anytime prior to 30 days before an event. Or, contact us to defer your entry, to be applied toward an upcoming event in the same calendar year.

Adverse weather: As stated in the waiver there are no refunds due to adverse weather. In the event that weather or other unforeseeable conditions are deemed by the event organizers and/or City Officials to be potentially hazardous to participants and staff, the organizers reserve the right to postpone the start time or cancel the event outright. Cancellation of the event may take place either prior to the start of the event or at any time while the event is taking place.

There will be no refunds or deferrals for weather cancellation.

Dates and Locations are subject to change.

What if I missed my scheduled Kick & Roll event?

We hate you missed the event! If you are unable to join us for any of the events, shoot us an email so you can at least get your Kick & Roll swag mailed to you!

What else should I bring?

In addition to your sneakers, one form of ID, a positive attitude, big smile and high fives, we suggest bringing a towel and a duffle bag/backpack to secure your belongings.

Can I bring kids or any other family members?

Of course! We welcome your family members. For kids, we have a ton of games surrounding the actual tournament that include piñatas, video games and much more. For non-playing adults, we have many chances to participate in contests for a chance to win some awesome raffle prizes! Bring everyone!

What is included in my Kick & Roll Classic registration fee?

  • Admission to Kick & Roll Classic
  • Event jersey
  • Kick & Roll Classic swag bag

Where can I pick up my registration package?

Your event packet can be picked up the morning of the event at the registration station.

How can I view my start time and/or tournament bracket?

You will be emailed all tournament info when the field is set! Stay tuned.

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