What is it?

George Kiel’s Kick & Roll Classic 3-On-3 Basketball Event is a sneaker-themed basketball event – a staple of the BlueLite Festival – that creatively and uniquely brings the world of footwear, hoops and charity together to life. This is our generation’s Hoop It Up 3 X 3 but with a sneaker twist and for an amazing, noteworthy Kiel Colon Cancer cause. Imagine a state-of-the-art, multi-court facility filled with friendly competition, the widest and craziest array of footwear, tons of vendors, some of the most delicious food trucks, the latest tunes from our in-house DJ, celebrities on hand serving as sneaker judges (and selecting participants for our sneaker-themed awards) and YOU converging for an amazing cause.

Lace up, participate and experience the biggest sneaker-themed basketball event in the USA.

Why does it exist?

Our CEO George Kiel (also, the co-founder of coiski and former host of Nice Kicks’ “Sneak Peek” sneaker series) and the minds behind the Kiel Colon Cancer Foundation host the Kick & Roll Classic 3-on-3 Basketball Event, as part of BlueLite, to raise awareness for colon cancer, a disease that took Kiel’s mother in March 0f 2014. The event is dedicated to educate the public about colon cancer, honor colon cancer survivors, encourage a healthy, active lifestyle, advocate for appropriate screening measures and generate revenue for colon cancer research. Read George’s personal story on why he started the event and the Kiel Colon Cancer Foundation here.

History of Kick & Roll Classic

  • In 2017, hip hop legend Bun B and ATL artist Trinidad James joined us in Austin as sneaker judges. We had a record attendance at the event of 900 participants that featured just under 35 3-on-3 teams (each team having an average of six persons per team).
  • In 2016, the Classic grew exponentially. We hosted over 100 vendors and some of Austin’s most established food trucks. 3X NBA Slam Dunk Champion Nate Robinson served as our special guest and judge of our first ever dunk contest. Also, the government-assisted Colon Cancer Alliance selected the Kick & Roll Classic as an official stop on their nationwide “BIG Colon” tour.
  • The inaugural Kick & Roll Classic was held in Austin, Texas on July 12th, 2014. Participants and spectators received a face-to-face education about the disease at our “Code Blue” colon cancer education booths. A number of sponsors, such as the Josh Childress Foundation, Under Armour and KIND Healthy Snacks, benefitted greatly from the combination of the sneaker industry, the charity world and basketball enthusiasts colliding at the event. Also, our media associates, such as SLAM Magazine, Complex Magazine and various NBA players, helped spread the word.

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